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Using the web to get people active
Online walking and cycling maps from The Mersey Forest are helping thousands of local people find new ways to get fit and enjoy the outdoors.
The Discover The Mersey Forest website provides free 'route packs' of directions and maps for more than 40 walking, cycling and horse riding routes in the region, as well as ideas for dozens of different woodlands to visit.
People looking for ways to stay active and explore their local environment have already downloaded more than 13,000 route packs, and with a revamp of the website coming later this year with a new interface and brand new routes, the popularity of the site is set to continue.
Much of the traffic to the site is driven by a grant secured by The Mersey Forest from Google. The grant, worth up to £75,000 per year, provides ongoing free advertising on Google to direct anyone in the local area searching for walks, cycle rides or even gym membership towards the free resources on offer at the Discover The Mersey Forest website.
Explore the site for yourself at www.discoverthemerseyforest.co.uk.
